SEO01
Hreflang for English and Chinese Websites: A Worked Example
Build a reciprocal English and Simplified Chinese hreflang map, compare the deployed HTML and download complete head examples for both editions.
THE JINCHENG JOURNAL
Search & AI
Useful explanations of search, AI discovery and the evidence behind them.
14 ARTICLES
SEO02
robots.txt vs. noindex vs. canonical: Which Problem Does Each Solve?
Compare crawl rules, noindex directives and canonical signals with a decision matrix and worked examples for public, duplicate and private pages.
AI Search Citations vs. Referral Traffic: Build an Honest Report
Separate AI citations, referral sessions and reader outcomes. Use a downloadable reporting template that records source coverage, time windows and unknowns.
FAQ Schema in 2026: What Changed and What Still Helps Readers
Google retired FAQ rich results in May 2026. Review the documented timeline, distinguish Schema.org vocabulary from search features and improve visible answers.
SEO vs. GEO vs. AEO: What Changes and What Stays the Same
Compare SEO, GEO and AEO through a practical decision matrix, a worked editorial example and measurements you can actually verify.
SEO06
Why Is My Page Not Indexed? A Practical Diagnostic Checklist
Diagnose an unindexed page through discovery, fetching, indexing directives and canonical selection. Includes a downloadable evidence checklist.
SEO07
Rebuilding an Acquired Domain Without Breaking Historical URLs
An original report on Jincheng’s relaunch: literal query redirects, Chinese destinations, real 404/410 responses and recorded deployment checks.
SEO08
How to Test robots.txt for Google, Bing, and AI Search
Test crawler-specific robots.txt groups with a reproducible example, a result matrix and clear limits for Googlebot, Bingbot and OAI-SearchBot.
What is GEO? A practical guide to being found in AI search
A clear-eyed introduction to generative engine optimization: what changes, what stays, and where to start.
How to choose a GEO agency: ask for evidence, not a position
A practical brief for evaluating an agency’s scope, reporting, ownership, and promises.
From an AI mention to a customer: what to measure in between
Separate visibility, trust signals, visits, and qualified actions before drawing a conclusion.
AI search vs. traditional search: follow the task, not the hype
Compare discovery experiences by what a reader is trying to accomplish.
An AI visibility audit you can actually repeat
A small, transparent observation method for teams that want a useful baseline.
SEO14
Before the next SEO tactic, check these foundations
A focused website review: reachable pages, meaningful links, language versions, and honest status codes.