THE BIG PICTURE / Marketing & Brands
Give people a reason to choose you.
Clarify the customer, situation, alternative, promise, evidence and limits behind your brand. Includes a worked example and a downloadable positioning worksheet.
Read the guide✳ BUSINESS. PEOPLE. A WIDER PERSPECTIVE.Good ideas
Good ideas
deserve to be
found.
Ideas for building a business, reaching people, and living well.
For curious people creating their own way forward.
Independent thinking. A wider perspective.
A NEW CHAPTER IN DISCOVERY01 / 2026
FOLLOW YOUR CURIOSITY
THE READING LIST
View all articles A little clarity goes a long way.
Follow Up on a Proposal Without Sounding Like a Reminder Bot
Follow up on a service proposal with context, a useful reason to write and a clear next decision. Includes original message examples and a downloadable follow-up log.
What to Validate Before Launching Your First Service
Separate customer problems, buying decisions and delivery assumptions before launching a service. Includes an original evidence log and a fictional worked example.
Build a Workday That Leaves Room for Life
Plan a realistic workday around commitments, focused work, administration and time that remains your own. Includes a fictional day plan and a blank worksheet.
LESS NOISE. MORE UNDERSTANDING.The world moves fast.
Meet the journal The world moves fast.
Good thinking takes a moment.
We connect the decisions behind brands, businesses, and everyday life.
Clear explanations. Useful questions. Room for a wider view.
KEEP EXPLORING
More paths to a good idea.
A GOOD HABIT
Follow via RSS Make room for a fresh perspective.
Follow the journal in your favourite RSS reader. A quieter way to keep learning.