Business, people, and a wider perspective.

Jincheng is an independent journal for people building businesses, reaching audiences and making room for life.

We cover marketing and brands, entrepreneurship, sales and customers, work and life, and business in context. Search, AI discovery and measurement remain a practical specialty. Our focus is on clear explanations, inspectable sources, and ideas readers can use.

A new chapter

This publication is under new ownership. It is independent of the former agency that used this domain. We do not claim its client relationships, projects, results, or partnerships.

Two languages, one reading experience

English is our primary language. Simplified Chinese editions of our guides provide the same core explanations, examples, and sources. You can switch languages on each page.

Who writes the guides?

Launch articles are credited to Jincheng Editorial, the publication’s editorial identity. They are explanatory guides and proposed workflows, rather than reports of client work or completed experiments. See our editorial standards for how we present evidence and limitations.