# Brand positioning: one-page worksheet

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## Customer and buying situation

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## Current alternative, including doing nothing

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## Specific promise and intended result

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## Work included and excluded

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## Observed evidence and source/date

Not recorded.

## Sample or process the customer can inspect

Not recorded.

## Assumptions still unknown

Not recorded.

## Next check and decision

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## Revision date and reason

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Guide: https://www.jinchenggeo.com/marketing/small-business-brand-positioning/